Project Ethos Reaches New Heights
Project Ethos reached new heights Tuesday night with a cultural juggernaut of fashion, music, live art, and celebration for buyers, media and consumers – all captured on film.
The night began with an invite only meet and greet for participants to connect to industry guests like Women’s Wear Daily (WWD), Racked LA, Yahoo News, NBC, CA Apparel News, Magnet Showroom, Directives West, and Doneger Group among many more.
[quote]Shortly after the meet and greet, over 1,200 attendees swarmed into the Avalon to witness live art installations from LabArt Gallery’s Sand-One, Jules Muck, and CYRCLE.[/quote]
Without delay, the first runway show was underway with Luis Mendoza & Yesica Medina (LUICA), Ermelinda Manos (Ermelinda Manos), Janean Johnson (JaJo Couture), Wen Guo (Boditecture), and Danielle Pettee (Danielle the Dress Maker). LA based Hyper Crush took to the stage and hyped the crowd with their electro pop vocals and hard hitting club beats.
Moments later, Melissa Velia (Melissa Velia), Edita Bandaryan (Edita Collection), Regina Marie Woods (G. Marie), Catherine Furio (Furio Apparel) and Johana Hernandez (GLAUDI by Johana Hernandez) graced the runway. It truly was the non-stop version of Project Ethos that guests have been waiting for.
[quote]Partnering with Los Angeles based production studio United Motion Entertainment, Project Ethos had the cameras rolling for weeks leading up to and the day of the event. It truly was a production within a production. Episodes of behind the scenes and show footage will be released on ProjectEthos.TV in the coming weeks.[/quote]
After the main event, an electric after party with Audi, Jin & Quinn, The Seems, an encore runway show and live art from James Haunt, kept attendees entertained into the late night hours. Haunt was energetic on stage painting models into a canvas created optical illusion.
[quote]One of the biggest show-stealers was probably Boditecture, whose convertible, modular designs had the crowd buzzing during and after the show.[/quote]
But all the designs showcased the diversity and wealth of talent the city is known for.
Pictures to come, and stay tuned to ProjectEthos.tv for the full runway!
Photo of Boditecture