Fashion, Music, Art, and Dance showcased to both Industry and Consumer
Project Ethos, presented by Scion during LA Fashion Week brought together over 1,500 attendees to witness the both local and international collaboration of fashion, music and art. Additional partners include Aids Healthcare Foundation, French Tuesdays, Jin & Quinn, Sebastian Professional, Midori, Lab Art, The Fashion Law Group, and TNT Agency.
The opening fashion showcase began with a mix of couture gowns, rockabilly chic and statement metalware. Designers Ermelinda Manos Designs, Marialia and jewelry from Kristen Dorsey Designs paired with Lauren Stucky. Tween sensations Victoria Strauss and Lauren Suthers modeled for Tumbler & Tipsy by Michael Kaluva presented by Aids Healthcare Foundation and Out of the Closet Thrift Stores with a finale walk from reality star Josie Stevens. Official hair care partner Sebastian Professional brought a rare and masterful theatre like showcase with hair looks executed on stage by head stylists showcasing their “EvoTech” collection.
The second fashion show brought designers Alex Vinash, Krammer & Stoudt, CA by vitamin A, and NBC’s Fashion Star favorite GLAUDI by Johana Hernandez presenting a line up of Spring must haves. Rollasole debuted their most recent sole-saving vending machine in the main lobby.
The art gallery, located in Bardot and presented by Midori, the original melon liqueur, featured live performances from jazz artist Matt Von Rodrick, visual installations from Miguel Big, Leah Devora, Brittany Thurston, Michael “Malafiura” Fontana, Chelsea Knight, C. Harvey Smith and Cutter Cutshaw. Lab Art, the largest street art gallery in the nation, exhibited three of their resident live artists, Mar (aka This Means Mar) who created a Midori inspired piece, Annie Preece and LeBa.
L.A. based band YACHT rocked out to a packed house, followed by an encore fashion show by Alex Vinash and Tumbler and Tipsy. DJ sets by DJ Stubbs and DJCJ took the party until 2am.
Project Ethos showcases fashion, music and art to buyers, media and consumers through live events and the world-wide-web. With over 1,000 fashion designers, musicians, and artists featured, Project Ethos has seen coverage on NBC, Huffington Post, People, HLN, and The Los Angeles Times. Events have been held in Los Angeles, San Diego, San Francisco, Portland, Las Vegas, and Scottsdale. ProjectEthos.TV features a web series that covers the behind the scenes of featured talent.
Scion from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit Scion.com.